تأثیر سندرم پیش از قاعدگی بر رفتار خرید مصرف کنندگان ورزشی

نویسندگان
اعظم طلابی 1
فرشاد تجاری 1
محمد علی آذربایجانی 2
1 گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
2 گروه فیزیولوژی ورزشی، دانشکده تربیت بدنی و علوم ورزشی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
چکیده
مقدمه

ﺳﯿﮑﻞ ﻗﺎﻋﺪﮔﯽ یﮏ روﻧﺪ ﻓﯿﺰیﻮﻟﻮژیﮏ در زﻧﺪﮔﯽ زﻧﺎن اﺳﺖ. شواهدی وجود دارد که رفتار زنان تحت تاثیر عادت ماهیانه قرار می‌گیرد. هدف از مطالعه‌ی حاضر بررسی تأثیر سندرم پیش قاعدگی بر رفتار مصرف‌کنندگان ورزشی بود.

مواد و روش ها

جامعه آماری این پژوهش، شامل کلیه مشتریان زن باشگاه‌های ورزشی (آمادگی جسمانی و ایروبیک) دولتی مختص بانوان شهر تهران بودند که تعداد 450 نفر به صورت تصادفی انتخاب و به پرسشنامه های علائم سندرم پیش از قاعدگی و رفتار مصرف کننده پاسخ دادند. کلیه ابزارها از پایایی همسانی درونی مطلوبی برخوردار بودند. داده­ها با آزمون‌های آماری کالموگروف اسمیرنوف، آزمون لوین آزمون t تک متغیره، از آزمون F و آزمون معادلات ساختاری (SEM) مورد تجزیه و تحلیل قرار گرفتند.

یافته‌ها

نتایج تحقیق حاضر نشان داد که رفتار مصرف کنندگان و علائم سندرم پیش از قاعدگی در طی هفته‌های مختلف، بالاتر از میانگین است و علائم سندرم پیش از قاعدگی در هفته چهارم بیشتر از هفته‌های دیگر بود. بطوریکه چرخه قاعدگی بر رفتار خرید مصرف کننده در هفته چهارم تأثیر مثبت و معناداری داشت.

نتیجه‌گیری

بر اساس یافته­های این مطالعه، تجربه روان­شناختی قاعدگی، طیفی از نـشانگانی را در بر مـی­گیرد که بسته به شرایط محیطـی و فردی، ممکن اسـت نمـود متفـاوتی داشته باشـد. بر این اساس توجه به وضعیت قاعدگی در ارائه خدمات ورزشی باید مورد توجه قرار گیرد.
کلیدواژه‌ها
چرخه سندرم قاعدگی
رفتار مصرف کنندگان
خدمات ورزشی

عنوان مقاله English

Effect of premenstrual syndrome on sports consumer behavior

نویسندگان English

azam tolabi 1
farshad tojari 1
mohammad ali azarbayjani 2
1 Department of Sport Management, Faculty of Physical Education and Sport Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 Department of Sport Physiology, Faculty of Physical Education and Sport Sciences,Central Tehran Branch, Islamic Azad University, Tehran, Iran
چکیده English

Introduction

There is evidence that women's behavior is affected by menstruation. The aim of this study was to investigate the effect of premenstrual syndrome on sports consumer behavior.

Materials and Methods

The statistical population of the study included all female customers of government sports clubs (physical fitness and aerobics) for women in Tehran. 450 people were randomly selected and answered the questionnaires of premenstrual syndrome symptoms and consumer behavior. All instruments had good internal consistency reliability. Data were analyzed by Kalmogorov-Smirnov test, Levin test, univariate t test, F test and Structural Equation Test (SEM).

Resuls

The results of the present study showed that consumer behavior and symptoms of PMS during different weeks is higher than the average (3) and the symptoms of PMS in the fourth week were more than other weeks. So that the menstrual cycle had a positive and significant effect on consumer shopping behavior in the fourth week (P = 0.013).

Conclusion

Based on the findings of this study, the psychological experience of menstruation includes a range of symptoms that may depend on environmental and individual conditions. Have a different pattern. Accordingly, attention to the menstrual status in the provision of sports services should be considered.

کلیدواژه‌ها English

Menstrual Cycle
Consumer Behavior
Sports Services
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