Effect of premenstrual syndrome on sports consumer behavior

Authors
azam tolabi 1
farshad tojari 1
mohammad ali azarbayjani 2
1 Department of Sport Management, Faculty of Physical Education and Sport Sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 Department of Sport Physiology, Faculty of Physical Education and Sport Sciences,Central Tehran Branch, Islamic Azad University, Tehran, Iran
Abstract
Introduction

There is evidence that women's behavior is affected by menstruation. The aim of this study was to investigate the effect of premenstrual syndrome on sports consumer behavior.

Materials and Methods

The statistical population of the study included all female customers of government sports clubs (physical fitness and aerobics) for women in Tehran. 450 people were randomly selected and answered the questionnaires of premenstrual syndrome symptoms and consumer behavior. All instruments had good internal consistency reliability. Data were analyzed by Kalmogorov-Smirnov test, Levin test, univariate t test, F test and Structural Equation Test (SEM).

Resuls

The results of the present study showed that consumer behavior and symptoms of PMS during different weeks is higher than the average (3) and the symptoms of PMS in the fourth week were more than other weeks. So that the menstrual cycle had a positive and significant effect on consumer shopping behavior in the fourth week (P = 0.013).

Conclusion

Based on the findings of this study, the psychological experience of menstruation includes a range of symptoms that may depend on environmental and individual conditions. Have a different pattern. Accordingly, attention to the menstrual status in the provision of sports services should be considered.
Keywords
Menstrual Cycle
Consumer Behavior
Sports Services
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Journal of Netshabur University of Medical Sciences
Volume 9, Issue 3 - Serial Number 32
Summer 2021
Pages 159-169